Independent online and offline activation audits, verification and practical reporting to help protect campaign quality and investment.
A campaign’s impact depends on the execution people really experience — not simply what appears in the rollout plan.
Miraclus supports brands with structured checks across online and offline activity to verify whether campaign standards, availability, visibility, consumer experience and operational requirements were achieved.
Site attendance, deployment checks, promoter readiness, brand visibility, asset placement and operational compliance.
In-store materials, display availability, product presence, promotional compliance and execution evidence.
Online customer journeys, campaign destinations, content compliance, promotional mechanics and digital touchpoint checks.
Structured shopper or field observations, documented findings, issue flagging and actionable reports.
Miraclus / FIELDWORKSome clients ask Miraclus to deliver a campaign. Others need an independent lens to validate work delivered by their own teams or partners. Either way, audit scope should be defined with clear checks, evidence standards and reporting expectations.
Build a campaign-specific checklist and agree what will be measured.
Use site observations, approved screenshots, checklists and documented findings.
Identify missed executions, inconsistent experiences and recurring issues.
Provide concise reporting that helps teams act, follow up and improve.
Yes. Independent checks can be scoped separately from campaign delivery, with transparent audit criteria and reporting expectations.
Yes. The service is positioned around online and offline activity, including on-ground checks, retail execution, digital destination checks and mystery shopping.
Deliverables can be agreed per brief, typically including checklists, evidence, observations, issue summaries and practical recommendations.
Let’s design an audit approach around the activity you need to verify.
